Jenny Baked It needed two important services for the business. Copywriting and SEO for a website launch and a very targeted ad campaign to reach people with upcoming special occasions… We answered the call!
We implemented an A/B test structure to monitor the performance of different creative messages in a specific social advertising tactic.
We began with a kick off call to get an idea of who Jenny's target audience was and the type of messaging she wanted to use for her site, keywords and ad campaigns.
We then began the copywriting project making sure to include language that complemented the brand tone. We also used strategic messaging to target audiences while running ads.
In the end, our media team helped to grow a significant number of leads to Jenny Baked It's site and Facebook page. Jenny Baked It's search ranking has also improved increasing site traffic.